About Hotels to HTMLs™ - A Complete Guide to Internet Marketing for the Lodging Industry
Milestone Internet Marketing, Inc. introduces the third edition of its popular book,From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry. So much has changed since the first edition was printed in 2003 that if you went into a deep sleep back then and woke up today, you would find it hard to understand all the complexities associated with the rapidly-expanding Internet landscape. The new edition breaks down those complexities and offers many exciting opportunities for hoteliers to excel in this dynamic market-space.
This one-of-a-kind book contains proven information on all aspects of Internet marketing, which can be utilized to improve a hotels online presence and, in turn, increase its revenue. All the strategies illustrated - from traditional search engine marketing to mobile, social media, e-mail, and website optimization - have been successfully deployed to create a solid return on investment for an array of hotels in Milestones portfolio. For hoteliers who don't know RSS from SEO, the book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a properties' Internet marketing progress. There are checklists for website design, social media optimization, e-mail marketing, ROI tracking, pay-per-click, and website analysis.
Based on the authors experiences with more than 800 hotels, From Hotels to HTMLS offers readers a golden opportunity to discover productive, real-life strategies to enhance their hotel business via the Internet.
The book is authored by the principals of Milestone Internet Marketing, an award-winning provider of Internet marketing services to the lodging industry. Benu Aggarwal is the Founder and President and the key driver for technology and strategies implemented by Milestone to increase revenue for its clients. CEO Anil Aggarwal delivers significant technical and marketing management experience along with an exceptional ability to organize technology and strategies in a cohesive, well-productized form.