In the recent session, our experts, Elmer Boutin and Tushar Prabhu, explored how search is evolving in an AI-powered world. They discussed the difference between search engine optimization (SEO) and AI search optimization, as well as whether schemas will play an important role in indexing. They also shared the key challenges brands are currently facing and the strategies to follow for success in AI engines search.

• With information seeking visitors declining, engaging and converting every visitor will be crucial.
• With audiences expecting personalized experiences, personalization will be key to business success.
• Breaking departmental, tech and data silos are essential building blocks for delivering personalized experiences across channels and touchpoints.
• Data validates the impact of personalization in improving conversions and engagement.
• The future: AI-powered hyper-personalized experiences for every visitor –not just groups or cohorts.

Click here to download the deck