During the session, hospitality experts Tammie Carlisle and Craig Carbonniere from Milestone shared top strategies for hotel digital marketing and tips for budgeting in 2026. They also discussed the latest trends, insights on AI and importance of website personalization. Additionally, they provided a free digital marketing budgeting planner for download to ease your hotel's digital marketing budgeting.

• With search traffic rapidly shifting to AI engines by 2026, now is the time to optimize for AI search and booking agents.
• Use schema markup, technical SEO, and structured content so AI platforms can easily find and recommend your property.
• Create tailored blogs, guest itineraries, and FAQs at a lower cost while maintaining quality and brand voice.
• Integrate SEO, paid, social, and local marketing for consistent reach and higher conversions.
• Budget for AI-first platforms, personalization engines, and automation to stay competitive in 2026 and beyond.

Click here to download the deck