In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth shared the major changes in how search works today. The discussion highlighted the move from traditional SEO to Generative Engine Optimization (GEO), where success depends on how well AI understands and cites your content—not just how many clicks you get. The team wrapped up with seven must-have tips to help brands stay ahead in this new AI-first world.

• Foundational SEO - Audit the technical foundations of your website and correct any issues found
• Digital Assets - Remember that search is multi-modal - keep your digital assets consistent across channels
• Structural Integrity - Format your content as "chunkable" and wrap it with deep nested schema
• Deep Tropical Coverage - Understand your customers' intent and personalize content across their journey (omni-channel orchestration)

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