Schemas for new sites.
A schema is a logical organization of website content, so a search engine can understand the meaning and hierarchy of the information, such as which content relates to "hotel" and which content refers to "room within that hotel."
The 120 built-in schemas in the Milestone CMS were created by Schema.org, an initiative started in 2011 to develop a common set of schemas for structured markup of website content. As the CMS author enters new text and images into the Milestone CMS, those fields are automatically tagged for schemas.
Many CMSs don't offer a full, built-in and automated schema mechanism for new sites like Milestone CMS does. Instead, they provide only manual tools, which are:
Schemas for existing sites.
- Much slower
- More prone to error
- Less able to be updated quickly with Schema.org's latest schema versions.
Additionally, Milestone also provides a service for automatically generating schemas on an existing site and removing any previous schemas, by deploying schemas through a site's tag manager. "Speakable Schemas."
Milestone also offers "Speakable Schemas," which are specifically designed to organize text-to-speech content that can be delivered through intelligent voice agents like Amazon Alexa or Google's Assistant, often in response to a spoken query by a user.
Without voice schema markup, a query to Alexa for "the best Italian restaurant within five miles" might simply result in a name/address listing, instead of a spoken textual description like: "Giovanni's has been rated three stars for each of the last ten years, and is featured in the Michelin Guide to Great Restaurants." Preparing images for visual search.
Another future-proofing provided by the Milestone CMS is automatically preparing site images for visual search. Google, Pinterest and others are pioneering the ability of users to take a photo or reference an existing online photo, and then visually search for the same or similar images online. Milestone CMS automatically tags your site images so they're ready for that kind of search.