Schema is a logical organization of website content so a search engine can understand the meaning and hierarchy of the information, such as which content relates to product, a person, a thing, a question, and many other attributes of your business.
The 280+ built-in schemas in the Milestone CMS were created by Schema.org, an initiative started in 2011 to develop a common set of schemas for structured markup of website content. As the CMS author enters new text and images into the Milestone CMS, those fields are automatically tagged for schemas.
What makes the Milestone CMS so powerful is the built-in and automated schema mechanism for new sites, making it faster, accurate, and with the ability to quickly update with Schema.org's latest versions. For existing sites, the Milestone CMS can automatically generate and remove schemas through a site's tag manager.
Milestone also offers "Speakable Schemas," which are specifically designed to organize text-to-speech content that can be delivered through intelligent voice agents like Amazon Alexa or Google's Assistant, often in response to a spoken query by a user.
Without voice schema markup, a query to Alexa for "the best Italian restaurant within five miles" might simply result in a name/address listing, instead of a spoken textual description like: "Giovanni's has been rated three stars for each of the last ten years and is featured in the Michelin Guide to Great Restaurants."
The Milestone CSM automatically prepares images and video for visual search
. Google, Pinterest and others are pioneering the ability of users to take a photo or reference an existing online photo, and then visually search for the same or similar images online. Milestone CMS automatically tags your site images so they're ready for today's visual search.