The Internet has become an integral part of the hospitality industry as it continues to grow into a powerful and effective marketing channel offering hotels enhanced visibility and unique opportunities to drive revenue. The Hotels to HTMLs™ workshop is a comprehensive training and development program designed to give hotel owners and hospitality industry executives all the skills and education necessary to be competitive in the online hospitality marketplace.
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Workshop Description
Hotels to HTMLs™ is the hospitality industry's most useful and practical
seminar on internet marketing, presented in a hands-on, user-friendly format.
Presented with real life case studies, Hotels to HTMLs™ workshop describes
the latest trends and technologies being used in the Internet Marketing
space. The workshop explains step-by-step how to succeed in the virtual
marketplace and improve hotel’s online bottom line. Our informative and
interactive workshops cover everything you'll ever need to know to be highly
competitive on the internet by utilizing the key distribution channels for the
lodging industry including Property Websites - Search Engine Optimization &
Marketing, Travel Sites & GDS, and Email Marketing.
What Will Attendees Learn?
The seminar covers the range of topics from basics to ultra-advanced
internet marketing strategies that will help attendees develop internet
marketing plans for their properties. By the end of this workshop, attendees
will know how to harness the vast potential of internet and manifest its
tangible applications for profitability. Specifically, attendees will walk away
with the understanding of the following:
- How to create their own forward looking online/internet marketing plan
- Understand the key market segments online and what is needed to be
competitive on those segments - Main Online Distribution Channels - property websites, travel sites, and
email marketing - How to create your own internet marketing plan
- How to increase online business from the distribution channels
- Participate in interactive discussions about internet marketing with other
lodging professionals - Take away an immediate action plan to improve your hotel’s ability to
capture online business
Target Audience
Milestone seminar is conducted in an open, friendly, and interactive
environment and is designed for Owners, Presidents, VPs, General
Managers, Director of Sales and Marketing, and Internet Marketing
professionals.
Workshop Endorsements
The Hotels to HTMLs™ workshops and handbook are endorsed by several
industry leaders such as AAHOA, CLIA, Best Western International, and many
other national and world-renowned associations. You can find out more
about Milestone’s workshops, publications and schedules by clicking here.
"The hotel booked 400 room nights within 2 months of the site going live." [more]
Aqua Resorts 
Gaia Hotel Napa Valley
