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Hotel website design includes the layout, text, and visuals that you use on your hotel’s website to attract and engage potential customers. A quality website design will encourage those looking for a hotel to engage with your material and book a stay at your hotel when traveling to the area.
Hotel website design will need to consider the goals and behaviors of typical customers. Customers who visit hotel websites through mobile devices continue to increase with each passing year, indicating the importance of making sure that site design is mobile friendly.
Businesses also need to make sure that some of the most important information is easily visible for customers from the moment they click onto the site. This includes:
Hotel website design should focus on providing accessibility and clarity for anyone interested in booking a stay in their area. This means also paying attention to loading rates. Although graphics and images play important roles in communicating with potential customers, making sure that the load time doesn't slow down is an important part of hotel website design.
A hotel website should include items that help customers determine if this hotel provides them with their desired experience. The hotel should focus on creating a website that makes it easy for people to navigate and find the information they need. This includes providing information such as:
Other important features will depend highly upon the audience targeted. For example, a resort that hosts weddings and similar major events as a big part of their business strategy will want to make sure their website helps to capture the mood and appeal of using their location for these events.
Businesses can gauge the effectiveness of their website design by tracking data that lets them know how customers behave on the website. Looking at how people engage on the site, conversion numbers, and the type of pages and information that interest them the most can provide valuable insight into their priorities and interests.
Technical SEO agencies are the most likely to help customers improve page load time. Milestone specializes in using AMP to help hotels build fast, easily navigated websites that customers appreciate. That is why clients can see as much as a 30 percent increase in revenue when they move to the Milestone platform. The mobile-first design helps those in hospitality target the modern mobile customer.
According to Think With Google, a mobile page that takes just 6 seconds to load will increase bounce rates by 106 percent vs. a page that loads in 1 second. Customers like to see pages that load quickly and efficiently, particularly when they are on mobile devices. A recent report on the hospitality industry found that mobile traffic to hotel websites had increased 6 percent in 2019 and is expected to start growing again in 2021. Additionally, mobile revenue generated for these brands increased by over a quarter in the same timeframe. Hotels need to focus on the mobile speed of their sites to ensure they are ready to capture this traffic.