Challenges for an independent property
Driving direct business for profitabilityAs an independent property, your biggest challenge is how to limit OTA market share by boosting direct revenue from your website and other lower-cost marketing channels. As an independent hotel, you don't have the R&D budgets of OTAs to drive organic traffic, nor the multi-billion-dollar ad budgets to compete directly.
- Drive direct revenue
- Leverage lower-cost marketing channels
- Compete without huge budgets