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Hotel Internet Marketing | Data Driven Paid Marketing for Hotels

Milestone Inc - Paid Marketing Campaigns & Strategies Based on Your Goals

Paid Marketing Campaigns & Strategies Based on Your Goals

Persona-based omni-channel campaigns that drive results

Paid marketing is more than just pay-per-click. While it's an effective means of driving traffic to your site, it can only work as part of a more comprehensive omni-channel effort that is based on your goals and your ideal audience.
 
That's why Milestone's omni digital marketing campaigns for hotels start with understanding your target consumer personas and are built around sophisticated segmentation and focused channel placement that is based on where your consumers are in the customer journey.
  • Award-winning paid marketing campaigns based on consumer personas and segmentation
  • Focused paid channel and techniques based on the customer funnel
  • Comprehensive campaigns that are in sync with your SEO and website strategies
Measurable Results That Drive ROI & ROAS

Measurable Results That Drive ROI & ROAS

Campaigns that are effective and maximized for each channel

You always want the best return on ad spend, right? Of course. But knowing which channel and which stage of the customer journey will yield specific returns is critical. So is measuring your performance - during your campaign - to optimize your ad spend.
That's why Milestone works with some of the best paid media companies in the business and uses same strategies and techniques that we use with our Fortune 500 clients to deliver exceptional ROAS on your hotel ad spend.
  • Focused campaigns with ROAS expectations tailored to each channel
  • In-depth reporting to optimize campaign spend
  • Integration with your SEO and local campaigns to ensure the greatest coverage
Milestone Inc Campaign Channels for Optimum Results

Campaign Channels for Optimum Results

The right channels for the right goals

Milestone paid media campaigns put your business in front of the right customer every time. Whether it's sophisticated display and remarketing campaigns or meta-search engines like Yelp, TripAdvisor, Kayak and Trivago.
Our paid media campaigns for hotels are designed around precisely-built customer profiles and with carefully selected business goals that you define. Milestone then crafts the best message and leverages the appropriate channels based on your goals.
  • Leverage demographic and psychographic data to target consumers
  • Channel-specific campaigns based on your goals
  • Target age, gender household income, interests and a wealth of other criteria
Milestone Inc Yelp CPC Campaigns & Branded Profiles

Yelp CPC Campaigns & Branded Profiles

Your hotel is being reviewed on Yelp - are you there?

When was the last time you checked your Yelp profile? You should. Over 140 million consumers use Yelp to review everything from restaurants to hotels. As a Milestone client, you benefit from our unique position as both a Yelp Certified Ad Partner and a Yelp Knowledge Partner.
We can help you take control of and manage your Yelp listing, help you add branded profiles and create carefully targeted CPC ads on Yelp to drive more visitors to your profile and advertise on your competitor profiles.
  • Yelp CPC advertising to target consumers on competitor profiles
  • Branded profiles to help you add "Book Now" buttons and control your presence
 

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