A local citation is an online mention of your business, which includes the URL (website address), Name, Address and Phone Number. A combination of this information is together referred to as UNAP. Local SEO citations mostly appear on online directories, business listing directories and websites.
They can also be present on apps and social platforms. It is important to note that a citation may not necessarily include a link back to your website. Google can identify the mention of your website through the UNAP and thereby give credit for this mention. The more mentions your local business has on the web, the more value and trust it creates with search engines.