Paid Marketing for Brand Awareness and Conversion

Milestone consistently achieves returns way above industry benchmarks for our clients by deploying sophisticated audience-targeting techniques that leverage your in-house data as well as data collected from third-party sources. We use techniques pioneered in the world of retail and consumer marketing and work closely with our software partners and customers to connect your business with consumers that might be interested in your products or services.

Paid marketing is more than just pay-per-click. While it's an effective means of driving traffic to your site, it can only work as part of a more comprehensive omnichannel effort that is based on your goals and your ideal audience. That's why Milestone's omnichannel digital marketing campaigns for hotels start with understanding your target consumer personas and are built around sophisticated segmentation and focused channel placement that is based on where your consumers are in the customer journey.

You always want the best return on ad spend, right? Of course. But knowing which channel and which stage of the customer journey will yield specific returns is critical. So is measuring your performance, during your campaign, to optimize your ad spend. That's why Milestone works with some of the best paid media companies in the business and uses the same strategies and techniques that we use with our Fortune 500 clients to deliver exceptional returns on your hotel ad spend.

Milestone paid media campaigns put your business in front of the right customer every time. Whether it's sophisticated display and remarketing campaigns or meta-search engines, like Yelp, TripAdvisor, Kayak and Trivago. Our paid media campaigns for hotels are designed around precisely-built customer profiles and with carefully selected business goals that you define. Milestone then crafts the best message and leverages the appropriate channels based on your goals.

When was the last time you checked your Yelp profile? You should. Over 140 million consumers use Yelp to review everything from restaurants to hotels. As a Milestone client, you benefit from our unique position as both a Yelp Certified Ad Partner and a Yelp Knowledge Partner. We can help you take control of and manage your Yelp listing, help you add branded profiles and create carefully targeted CPC ads on Yelp to drive more visitors to your profile and advertise on your competitor profiles.