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SEO for Your Hotel Website

Leading-edge technology and SEO-driven content marketing for your target travelers

Get high value from your marketing investment through SEO-driven content marketing and local search. Modern website designs built for great user experience paired with search engine optimization, conversational content, structured data, and ongoing technical audits ensure your website gets found on the search engine results page. Not only found, but it will help you saturate the SERPs while engaging users throughout their customer journey. 

Milestone focuses on technology and content-driven strategies that provide hotels measurable impact and generate high ROI.
Leading-edge technology and SEO- driven content marketing for saturation and traffic - Milestone Inc

Technology-rich hotel SEO that drives visitors

To be found in search results, you need to have an effective SEO strategy. Hotel search engine optimization can give you the organic traffic you need to increase your hotel bookings. We know the hotel industry well. Through our award-winning technology, our hotel SEO services, and engaging content that resonates with your potential customer, we can provide you a digital marketing plan to get you ahead of your competition. 

• Deep SEO technologies built right into our Content Management System
• Native CMS-based support for over 280 schema types - the backbone of modern search

Technology-Rich SEO

Winner of Search Engine Land's "Best Overall SEO-SEM Campaign"


Milestone has a longstanding history of delivering high-performing hotel SEO campaigns for our clients. That's why in 2018 one of our campaigns received Search Engine Land's "Best Overall SEO-SEM Campaign" award.

We beat Fortune 500 campaigns and agencies and can bring the same type of results to your hotel through a sophisticated set of technologies and strategies.

•  Deep SEO technologies built right into our Content Management System

•  Native CMS-based support for over 280 schema types - the backbone of modern search

•  Platform optimization for the industry's fastest websites - up to 5X faster than our competitors

•  SEO campaigns that are part of comprehensive omnichannel strategies

Smart, SEO-Friendly Content

Persona-based content designed to drive organic traffic & direct revenue

Content is still king. Search engines like Google reward you for comprehensive, authoritative content that is relevant to what searchers are looking for. Milestone's approach to content begins with a deep dive into understanding your ideal consumer and writing copy tailored to their needs, putting your website front-and-center in search engines.

  • • Persona-based content designed to put your hotel at the center of the customer journey
  • • Rich content, written by award-winning writers that gets you ranked
  • • Highly optimized content that is engaging, friendly and easy to read
Stay Ahead of The Curve with Voice Search - Milestone Inc

Voice search-ready sites: "Hey Google, does the Elite Hotel Boston have an indoor swimming pool?"

More than a third of US homes have smart speakers. More than 60% of search now happens on phones--the ideal platform for voice search. Are you ready? Milestone customers are. We've always been at the cutting-edge of search technology. Our voice search optimization platform combines powerful technology with sophisticated SEO campaigns to ensure your hotel is there when consumers are verbally looking for answers, instead of visual SERPs.

  • • Voice-enabled technology to publish your FAQs to Google Home and Alexa
  • • Voice search strategies to continue identifying consumer questions and answers
  • • Omnichannel deployment that leverages paid media to optimize your voice search presence
Optimize Your Search Footprint Across Local Channels - Milestone Inc

Local search: When consumers look for "hotels near me" … will they find you?

Search marketing is about more than getting found on Google or Bing. Consumers look for your business in countless ways, and the details can make the difference between getting a booking or losing out. That's why Milestone provides a wide range of local search plans that publish rich hotel data to platforms like Google GMB, Apple Maps, Yelp, data amplifiers, and directories across the web. And unlike other providers, our API-based integrations mean your data is always accurate and up to date.

  • • API-based integrations with directories like Google GMB, Bing, Apple Maps, Yelp, and more
  • • The richest network of data directories and publishers to get you listed everywhere
  • • Human service backed by machine intelligence to remove duplicates and ensure accuracy
Ask our experts
  • Why does your hotel need SEO?

    • Brand Awareness – Because most customers do not look past the first results page, it is imperative that you are found on the first page of Google.
    • Organic Traffic – SEO can help your site rank closer to the first page and increase your organic traffic.
    • Measurable Results – SEO can be tracked so you know what is working for your business. Measurable results to help you plan for your business.
    When you have a business like a restaurant or hotel, most likely you have a website. Your website should include your business details, amenities, and location. The more information you have the better search engines can decipher what your site is about and send the right target audience. Don’t get lost in the search engines, see how SEO can benefit your hotel.
  • What is Local SEO?

    Optimizing your website content with additional location information about the business. Local optimization helps your business get found easier by search engines by your searchers within your area. Local SEO can put you ahead of your local competition.
  • How do citations help Hotel Local SEO?

    A citation is a mention of your business details, like business name, address, phone number, (NAP). Business citations are found in directories like Yelp, to social media platforms, other websites and apps. When you have multiple business citations, it increases the degree of certainty of what your business is about and qualifies it for better ranking opportunity.
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