Milestone offers a complete suite of products and services for Internet marketing for the lodging industry. A hotel's Internet marketing effort utilizes many distribution channels such as website, travel sites, email marketing, and GDS to achieve complete online visibility. Milestone knows how to drive clients to your hotel through your website and through these diverse Internet channels. Our portfolio of products and services include the following:
Once a website is designed with the right strategy and is fully-optimized for the search engines, Milestone will promote the website so that people can find it when they search for things relevant to your market. There are multiple strategies involved in the successful promotion of a website. Milestone's proven strategies are a mix of the following three strategies
Search Engine Optimization (SEO) is an all-encompassing term that covers several aspects of organic promotion. Milestone's service promotes the website using several different techniques for organic optimization.
It is important to promote your hotel's website at the local online level: Local search is one of the highest revenue drivers for hotels. Nearly 30% of queries now have local intent and one-third of the mobile searchers have local intent.
Pay-per-Click marketing, also known as paid search marketing, is search engine promotion where your ad shows as a text link on the top or side of the search engine results page under "Sponsored Links" when people search for things that are relevant to your business.
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace, and is a revolutionary way to increase sales and profits. Milestone's permission-based email service will help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships.
Milestone works with several brands to promote either individual franchisee websites on brand.com or to promote regional and corporate brand websites. All the promotion strategies described above are applied to the brand website promotion in conjunction with the guidelines established by the brand.
Galexi™ is Milestone's state-of-the-art Content Management System that allows hotel and restaurant chains, and hospitality associations to rapidly deploy and manage websites for their members with great ease at a fraction of the cost of existing systems in the market today.
Social media has not only become a strategic point of interaction with customers, but is also a key element that impacts organic search rankings for your hotel. Hotels that strategically utilize social media are seeing significant benefits in terms of revenue and online placement.
Graviti™ allows you to take command of your social media marketing campaigns. Graviti™ is a bundled social media optimization service for hotels that combines Milestone's social media expertise to provide hotels a consistent brand image across all channels.
Increase your fan base, engagement, and loyalty with Milestone's Facebook optimization. Facebook enhances the hotel's organic listing, improves brand reputation, and allows the hotel to offer unique deals.
Make your hotel discoverable through image search. Milestone will set up and optimize the hotel's Flickr account to increase traffic to the website and make the hotel appear in image searches. We have seen tremendous results from image search optimization.
Online videos are one of the fastest growing forms of media on the Internet: make sure your videos are findable through video search. The online video developed for search engines is vastly different from the standard videos.
Blogs are similar to interactive online journals that update your website with fresh and new content that elevates your value and ranking with the search engines. By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination.
Connect with guests in your area with highly targeted and locally relevant content. Hyperlocal helps build relevance in organic search engine results page ranking as well as local search.
Increase reviews for your hotel. Most travelers check online hotel review sites prior to booking hotel rooms. And as a result, search engines consider these review channels as an important part of their algorithm.
eBuzz Connect™ is a reviews and social media monitoring solution targeted specifically for hotels to help monitor and manage their online reputation and social media channels from an integrated single dashboard interface.
The use of mobile phones to access the Internet continues to increase. The key characteristics of a mobile website are ease of navigation, fast download time, and limited content for easy browsing on a mobile phone screen. Mobile websites are particularly important for hotels as travelers on the road are more likely to look for hotels on mobile phones.
Milestone provides a tool chest of revolutionary services and products that help you accelerate your Internet marketing strategy. Utilizing the latest e-commerce technologies and creative marketing concepts, we have designed a comprehensive group of interactive tools that enhance conversion and generate additional bookings.
Milestone provides state-of-the-art tracking services to determine the return on investment from the marketing efforts. The beauty of the Internet marketing efforts vs. offline marketing is that the results from marketing campaigns can be tracked which enables our clients to determine the effectiveness of the campaigns.
Milestone manages your complete Internet marketing campaign, including website and email hosting, after the production of your website. We provide state-of-the-art managed website hosting solutions with guaranteed 100% uptime. Your website and data are located in a secured datacenter, where we also maintain a current back-up of your site that is always ready to re-stage.
Milestone Internet Marketing provides products and services to help vacation rental managers engage with their customers and drive revenue. With over 1,000 lodging customers, Milestone is in the unique cutting-edge position of digital media technology for the vacation rental industry.
