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Image and Video Optimization Services
Google Images can be considered the second-largest search engine, with about 20% share contribution for most sites, and YouTube could be the third-largest search engine with about 3% share for most sites, according to Tubics.com.
Visual search encompasses the content and optimization of images and videos with a focus on gaining visibility in the image and video thumbnails that show up in the rich results of the SERPs. Milestone Research finds that image thumbnails appear in 20-25% of results, with a similar proportion for video. That makes visual search an opportunity to gain visibility and traffic on almost 50% of searches.
With the advent of LLM-based search and it's multimodal answers, optimizing your images is a critical part of your generative engine optimization (GEO) strategy.
Visual search encompasses the content and optimization of images and videos with a focus on gaining visibility in the image and video thumbnails that show up in the rich results of the SERPs. Milestone Research finds that image thumbnails appear in 20-25% of results, with a similar proportion for video. That makes visual search an opportunity to gain visibility and traffic on almost 50% of searches.
With the advent of LLM-based search and it's multimodal answers, optimizing your images is a critical part of your generative engine optimization (GEO) strategy.
Image Optimization Requires
- Image strategy that includes as many original custom images as possible
- Setting the right image dimensions and using compression correctly to get file size right so they download quickly
- Picking the newest and most efficient file types, like WebP
- How to add calls to action embedded in the images
- On-page tactics, like image ALT text which is required for ADA compliance
- Image entity optimization with the correct schema markup
- Image loading tactics, and image caching and serving to increase speed
Video Optimization Requires
- A video strategy that accounts for the types and roles for video: explainer, product, webinar, testimony, and user-generated
- A regular stream of fresh and engaging video content
- Understanding the appropriate video length and how to repurpose and atomize the long-format content
- Setting effective titles, descriptions and meta keywords when loading on YouTube
- Deciding what video content should be on the site vs on YouTube - or both
- Selecting a video host with excellent performance and speed
- Optimizing the video thumbnails to maximize click-through rate
Your privacy and security are a top priority. We will not distribute or sell your personal information to any third parties. Please visit our privacy policy page to contact us to review or delete data collected.