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Content Strategies to Get Visibility

Content marketing is absolutely essential to improve organic visibility and rankings on search engines and in LLM answers. We begin by conducting competitive analysis and performing topical research to determine what your consumers are looking for when they search for things related to your business. That research is mapped to your content by creating contextual headers, body text, internal links, and metadata for your web and mobile sites. Search-driven content is aligned with your page focus, user intent, and consumer search patterns, including voice queries.
 
SEO content strategy

SEO/GEO content strategy

The foundation of an effective content marketing strategy is topic and entity research. That's why, before we start writing topically relevant content for your website, we do our research. We perform extensive research to determine the demand-generating and attention-earning topics for your market and audience. We leverage the unique deployment of schema tags for enhanced organic search engine optimization.
  • Research-based approach
  • Topical research for what fits your market
  • Content and schemas mapped to research
Search optimized content marketing

Search optimized content marketing

Based on keyword research, Milestone creates SEO/GEO optimized content with trending topics based on what your target audience is looking for and semantic intent. After identifying non-branded keywords, related topics, and entities, we create rich, relevant content that fills your customer information needs. We also create blogs, social posts, digital media, and email campaigns for omnichannel synergy of fully optimized content. Milestone content gets your business found and engages users with the right information.
  • Topic research to map content
  • Meta tags that help you rank and earn clicks
  • Content generation based on topic information needs & user intent
  • Optimization-rich content, blogs, social, and email
  • Total omnichannel approach to SEO and GEO
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