Organic search promotion is an ongoing process. Search engines constantly evolve and new trends and technologies keep emerging. On a quarterly basis, Milestone evaluates key trends from the previous three to six months and creates custom strategies to take advantage of changes in search technology and algorithm trends.
Even seemingly small changes in search algorithms can have significant impact. When Google announced that a business could update their Google MyBusiness profile with images, Milestone quickly implemented this change for clients - leading to dramatic results.