Milestone's Idea Lab initiative has helped us stay ahead of the curve. Our R&D division, Idea Lab, helps us anticipate search trends, develop cutting-edge technologies and omnichannel solutions to complex business and marketing problems. Idea Lab adopts a simple, yet time-tested approach to problem solving:
- Why does it matter? Approach a problem or challenge based on the impact it has on our clients' business.
- What is the solution? Breaking down challenges to the smallest solvable components and adopting an iterative testing-based approach to finding solutions.
- How can the solution be scaled? This feeds both testing and innovation, feeding product development and innovation
- What is the impact? Even after a solution is found, we continue to test, measuring the impact of each iteration, building case studies for every success, and retrospectives for every failed test.