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Google My Business (GMB) Is the Heart of Local. Optimizing It Is Your First BIG Step to Local SEO Success

GMB is your business's #1 ranking factor to be featured on Google Maps, the Knowledge Panel, and the Local 3-Pack. When optimizing your GMB profile, consider Google to be your homepage and how you'd want users to perceive your brand. Milestone's Local Services will ensure the following:
 
Your GMB local citations are consistent

Your GMB local citations are consistent

Misinformation will not only frustrate potential customers; it will result in Google losing trust in your business - which usually means a drop in rankings and visibility. Milestone Local ensures that your GMB local citations are consistent across all your locations and channels that have your listing.
 
However, optimization of your GMB account does not stop with UNAP consistency. While it is important, the steps to follow will truly improve the visibility of your business on search.
Add appropriate categories and services to be the relevant answer

Add appropriate categories and services to be the relevant answer

You'd want to be the relevant answer for a query online and adding multiple services and categories to your business profile will ensure that your business matches customer intent.
improve-your-visibility-by-adding-amenities

Improve your visibility by adding amenities, business description, image, and videos

You'd need to optimize your account to attract users and prompt clicks. Adding your business description and amenities improves the scope of the relevance of your business for searches, and images and videos prompt clicks, as you're giving potential customers a clear picture of your services and products.
gmb-reviews-instills-trust-in-your-brand-and-improves

GMB Reviews instills trust in your brand and improves E-A-T

Milestone Reviews will bring in efficiency in your review and reputation management. Having an effective review management tool will improve your engagement and trust not only in customers but in the search engine, ensuring that your business is regarded as prominent.
manage-gmb-qa-to-answer-real-time-questions-of-your-business

Manage GMB Q&A to answer real-time questions of your business

Using Milestone FAQ Manager, your business can manage its GMB Q&As and reply real-time. In addition, you can use the Q&As and submit voice actions to be picked by voice assistants for similar queries.
publish-google-posts-to-drive-your-business

Publish Google posts to drive your business's visibility through the roof

Milestone's FAQ Manager will give your business the possibility of publishing Google Posts to select business locations to boost engagement with your audience.
get-personalized-with-gmb-business-messages

Get personalized with GMB Business Messages

Milestone's FAQ Manager will give your business the possibility of publishing Google Posts to select business locations to boost engagement with your audience.
use-gmb-bulk-verifications-for-multiple-locations

Use GMB Bulk verifications for multiple locations

One of the many reasons why GMB is essential for local businesses is that each location is verified by Google and this builds trust with users as the details are deemed legit and accurate. Google rolled out the bulk verification feature to save multi-location businesses the trouble of verifying each location one by one. Businesses with 10 or more locations are eligible for the bulk verification feature.
build-trust-using-google-guaranteed

Build trust using Google Guaranteed

Google's latest GMB update is the Guaranteed Badge that businesses can purchase for $50 a month or $600 annually. The eligibility rules are the same and businesses will show up as a ‘Google Guaranteed' result to offer confidence for users viewing advertised businesses and in addition, it adds a certification for businesses to be featured as voice answers on their voice assistant Google Home.
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