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Digital Presence Audit and Consulting

Let us give you a complete analysis of your digital presence through a detailed report on your website health, SEO presence, local listings, digital media presence, social analytics and more. Our digital audit includes a prioritized list of recommendations to let you enhance your digital presence. Leverage over two decades of successful strategic development and thinking to help guide your digital strategy with expert consulting advice in web design, technical SEO strategies, digital media advertising strategies, social media strategies, and analytics.
Website Metadata

Website metadata

How do you define your website?
Your website metadata is a critical first step to ensure proper search engine placement and ranking. Milestone performs an in-depth analysis of your metadata to ensure best results.
  • We ensure that metadata is in place for every page
  • Check meta title and description, H1 tag, and image optimization.
 
Website Crawlability

Website crawlability

Making sure you get found
We examine any robot.txt, sitemap.xml and other aspects of your site to ensure that search engines can crawl your site and easily index each page.
  • Validate robot.text files
  • Check sitemap.xml files
  • Ensure site crawlability and indexing
 
 Website Content and Architecture

Website content and architecture

Your building framework, and the heart of your digital presence
Great site architecture is all about improving how users navigate your website. Your site should have a clean URL, navigation structure and strong internal linking.
  • Check URL and navigation structure
  • Ensure strong internal linking
 
W3C Validation and Google Webmaster Tools

W3C validation and google webmaster tools

The checkmarks that matter to search engines
W3C Validation ensures that the code on your web page complies with the standards set by the W3 Consortium and provides increased visibility for your site.
  • Validate all pages with W3C
  • Crawl error report with details about uncrawlable URLs.
 
Technical Issues

Technical issues

We sweat the details
We check for anything hindering your site performance. By resolving these issues, your website will feature a clean structure, pages with proper HTTP header statuses, easy-to-read URL structures and canonical tags.
  • Identify crawling & indexing issues
  • Technical elements that impact rankings
  • Site content and location information
 
Internet Marketing Strategies Based on Competitor Analysis

Internet marketing strategies based on competitor analysis

We help you stay ahead of the pack
Through our competitive and GAP analysis we provide an in-depth look at your current site and identify key factors affecting traffic, conversion, and ROI. We help you understand your audience and create relevant content.
  • Deep analysis of your market and target audience
  • Off-page ranking factors
  • Follow user activity in analytics
  • Recommended strategy
 
 
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