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Web Content Writing That Engages and Converts

 
Milestone's content strategy provides the most relevant and engaging information to inspire trust and boost conversion. We conduct extensive research on consumer search patterns in your market. We deliver content that is engaging, search and persona based, highlights your value proposition and inspires action. Our content connects your business to every touch point in the customer journey.
 
Engaging Content For Websites, Social and Promotional Campaigns

Engaging content for websites, social and promotional campaigns

Content that grabs people
Our content strategy leverages the benefits of natural search by giving your customers the most relevant information and unique selling points of the business. Content is based on business identity, target audience, search behavior and user experience.
 
Research

Research

Content that starts with knowledge
Our development process begins with understanding your business, market, and personality. We conduct extensive research for consumer search patterns in your market including destination terms and things to do, ensuring your website and digital platform deliver content relevant to consumer interests while highlighting the unique selling points of your business.
 
Content for Client's Brand and Positioning

Content for your brand and positioning

Content that reflects who you are
Our content team writes in multiple flavors and tones depending on the brand's voice and preferences. All the content is generated and optimized for consumers and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.
 
Establish preference on writing style
Establish Preference On Writing Style
We establish your preference for writing style through an understanding of branding guidelines and sample content. We then create 3-5 sample writing styles, from which you select the final styles.
Gathering of the data
Gathering of Data
We provide clients with an outline and documentation of what data is needed so that client can provide a creative brief to the Milestone team.
Strategy
Strategy
Milestone reviews the data received and prepares a relevant content strategy to the brand's specific needs, lines of business, and location.
Search engine optimized content
Search Engine Optimized Content
We write the content for each page per your website guidelines. Content includes the meta titles and description, headers, alt tags (images) and the body content, unless otherwise specified by the client or brand guidelines.
Testing for duplicate content
Testing For Duplicate Content
Milestone runs all the content through plagiarism detection software to ensure that the content is original and unique.
Quality assurance review
Quality Assurance Review
Milestone's QA team reviews the content prior to programming in your CMS.
Programming
Programming
Milestone's team will upload content into the CMS and set as inactive pending your approval.
Client approval
Client Approval
Any changes recommended by you are incorporated and the content is reloaded for final approval

Our Content Process:

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