Analytics is at the core of all the services that Milestone provides to our customers. Our digital marketing analytics helps customers understand the impact marketing efforts have on the business. Our services range from standardized automated reporting, to sophisticated dashboard development designed to scale from individual businesses to multiple locations.
Reports can be custom or standardized. For larger engagements, reports are customized to meet client objectives with KPIs that are determined and delivered through automated means like Milestone's own analytics software platform.
Overview of current and future goals, strategies implemented and results
Visitors, page views, click-through to booking engine, referral sources, top pages, and revenue from website along with other off page placements (GMB) of your digital presence
Shows backlinks recognized by different engines over a period of time
Overview of how your business is performing against your top 4 competitors
Online reputation audit (available to social media clients)
Benchmark your performance vs. industry standards
In addition to the 24/7 dashboard access, an account manager conducts regular client review calls (frequency depends on plan) to review critical metrics:
Digital Performance and Key Metrics
We perform a site analysis to discuss what's working and what can be improved
The strategy for the next time-period is presented to the client
We present any new features that may help enhance the performance of the website
Review of any specific client requests
Omniture and Google Analytics Design and Implementation
In addition to standard analytics reporting and software, the Milestone team can aid the client for setting up their Google Analytics or Omniture. This includes understanding client objectives and then setting up the reporting for the client to meet their business objectives. Please contact the Milestone team to help set up your analytics today.
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