Local Search is a key factor for visibility on search engines and is one of the highest revenue drivers for hospitality and location based businesses. Local search results are triggered based on searcher location and dominate first page rankings in the Google Local Carousel. 74% of Internet users perform local search and one-third of mobile searchers have local intent. Having a strong local presence through optimized business listings on channels such as Google Local, Bing Local, Foursquare and Yelp is essential for hospitality marketing success.
Factors Impacting Local Search
Milestone's local marketing for hospitality and tourism is focused on 5 crucial elements.
On-page local optimization
Quality local links and citations
Enhanced local profiles on search engines - Bing and Google
Enhanced Profiles on local /hyperlocal directories
There are hundreds of local directories and channels that you can advertise in but only a few really matter, including Google, Bing Local and a few major data aggregators. Google and the key search engines aggregate data from an array of sources, picking information from a variety of authoritative sites.
Steps Milestone will perform to optimize for local search:
Optimize places page for hotels on Google+, Bing Local, Yelp, Foursquare etc.
Provide tools and technology to generate more reviews for your business
Optimize websites for local search
Curate business information and ensure data consistency across multiple channels on a regular and real-time basis