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Local Search for Businesses

Local Search is a key factor for visibility on search engines and is one of the highest revenue drivers for hotels and location based businesses. Local search results are triggered based on searcher location and dominate first page rankings in the Google Local Carousel. 74% of Internet users perform local search and one-third of mobile searchers have local intent. Having a strong local presence through optimized business listings on channels such as Google Local, Bing Local, Foursquare and Yelp is essential for success.

Factors Impacting Local Search

Milestone's local optimization strategy is focused towards 5 crucial elements for local search.
  • On-page local optimization
  • Reviews
  • Quality local links and citations
  • Enhanced local profiles on search engines - Bing and Google
  • Enhanced Profiles on local /hyperlocal directories
 
There are hundreds of local directories and channels that you can advertise in but only a few really matter, including Google, Bing Local and a few major data aggregators. Google and the key search engines aggregate data from an array of sources, picking information from a variety of authoritative sites.
 
Local Search

Source:  David Mihm
 

Steps Milestone will perform to optimize for local search:

  • Optimize places page for hotels on Google, Bing Local, Yelp, Foursquare etc.
  • Provide tools and technology to generate more reviews for your business
  • Optimize websites for local search
  • Curate business information and ensure data consistency across multiple channels on a regular and real-time basis
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