There are several online reputation management tools out there from companies such as Reputation.com, Brightlocal, and Chatmeter, and Milestone Reviews is right at the top when it comes to managing the reputation of a business online. With over 2 decades of working with the biggest brands in the hospitality vertical, managing the reputation of the brand is as important as building it. Using Milestone Reviews, businesses can track reviews and ratings in real-time, filter ratings based on the property, date, source of review and type of rating it received. In addition, businesses can respond to the ratings from the Milestone Presence Cloud screen to a number of directories and can configure standard responses to ensure all reviews are met with a response. Businesses can also use Milestone Reviews as a benchmarking tool and can fetch and assess competitor reviews from various properties and locations. This can help the business either up their game to reach the standard of their competitors or use the reviews to their advantage and increase the standard gap with their competitors.