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Vikas ShethCountry Head, India

A software engineer & a marketer. Vikas is passionate about building scalable products & businesses. Vikas leads Milestone's India offices across Bangalore & Ahmedabad. Along with being a technologist, he brings in significant experience in scaling digital agency to the next level with passion in strategy, analytics and performance marketing.
 
Prior to Milestone, Vikas comes from a very diverse background of leading a digital agency business in India, a food-tech startup in NYC market and software development experience in building large scale real-time data analytics products.
 
He holds an MBA with a major in Business Strategy & Marketing from IE Business School, Spain along with a bachelor's degree in Computer Science from Nirma Institute of Technology, India.

Speaker Profile

  • Why select Vikas Sheth as a speaker?

    Vikas is a MarTech leader with an entrepreneurial mindset. Currently he is working as a Country Head - India at Milestone Inc. Vikas has more than 14 years of solid experience in building real time SaaS marketing automation products and omni-channel consumer experience solutions for Fortune 500 clients. Vikas has an all-round P&L general management experience in leading multi-cultural global teams for Product Management, Software Development, and Digital Agency operations.
    Previously Vikas has led India business for FindASense and before that he led a food-tech delivery start-up in NYC market and also has worked as software developer in building real-time intelligence products in the Lawful Interception domain.
    As a speaker, Vikas brings a very unique perspective with his expertise in technology & marketing combined. He is very passionate about marketing automation and improving customer experience. He focuses very heavily on customer journey and how to impact customer's purchase decision via omnichannel marketing strategies.
  • Speaking topics

    • From keywords to user experience
    • Reaching the right audience in a cookie-less world
    • Become a Data-Driven Organization
    • Optimizing for core web vitals
    • Personalization at scale
    • Conversion Rate Optimization (CRO)
    • Decoding customer journey & omni-channel marketing strategies
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