Utilize hyperlocal marketing and gain the ability to target your local guests. Hyperlocal provides this additional channel that allows establishments to promote their business in their very own local online community.
Hyperlocal helps build relevance in organic search engine results page ranking as well as local search. It also allows businesses to connect with residents of a particular area with highly targeted and locally relevant content: businesses can reward customer loyalty, generate new customers, and engage users in conversations.
Social media provides an ideal platform to build a hyperlocal presence and reward users for connecting/engaging with your business. There are many hyperlocal channels, some of which include Facebook Places, Foursquare, Gowalla, Scvngr, and Yelp.
Milestone will provide the following for the hotel's hyperlocal account
Claim the hyperlocal listing with the most check-ins (Facebook, Foursquare, Gowalla, Yelp, etc.)
Clean the listing, merge all duplicates
Create campaigns or special offers and monitor performance