Most travelers check online hotel review sites prior to booking hotel rooms. And as a result, search engines consider these review channels as an important part of their algorithm. This includes both traditional review sites, as well as social media channels (UGC: user generated content). In this way, UGC creates a sense of trust and authority for both search engines and guests. And it provides a way for hotels to provide unique content without having to create it itself.
Increase Hotel Reviews with a UGC Multimedia Page -
Milestone offers a UGC multimedia page, a social platform to encourage users to upload content and increase reviews. With the UGC multimedia page, guests will have the ability to do the following:
Link YouTube videos from other sites to your website
Post/sort videos, reviews and photos by hotel and attractions
The UGC multimedia page is fully index-able and crawl-able by search engines and the hotel has the ability to moderate all content before posting it onto their site.
Connect with Offline Guests using QR Codes -
A Quick Response (QR) code is a bar code readable by mobile phones with a camera. Users can scan a QR code to access additional content posted by a business. There are many effective uses of QR codes, but the most common types of information to share include: simple text, website link, calendar event, WiFi login, GPS coordinates, and contact information. From a business perspective, the primary function of QR codes is to connect with people in the offline world and bring them to the online world.
Milestone can create a QR code for a unique promotion, event, or URL; however, it is more popular to use the QR code to encourage reviews. Milestone can create a mobile review page and have the hotel leave QR codes in strategic places (like the footer of a folio upon checkout) to encourage guests to leave reviews while the stay is still fresh in their minds.