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B2B Companies Use Content Marketing at the Top, Middle, and Bottom of the Funnel

Milestone helps B2B companies create, organize, and amplify information and content to drive leads and accelerate opportunities through the pipeline. We solve core B2B marketing problems by operationalizing your playbooks or providing them for you.
B2B Companies
Visibility in SEO

The vast majority of B2B content has no audience unless it gains visibility in SEO

But once it does get a foothold, it can generate a reliable source of leads with no media cost.
  • Dominate the SERPs with various asset types wrapped in the right schemas, secure rich snippets and people also ask
  • Use content to establish authority and expertise
  • Create long-term equity with content franchises
Facilitate self-education about use cases, industry, and product

Buyers are 75% of the way to their decision by the time they contact a company

Facilitate self-education about your use cases, industry, and product
  • Offer helpful, relevant answers in FAQs
  • Provide how-to guides and videos
  • Deploy interactive content that helps solve customer problems
Engagement within journey experiences and human conversations

Understand and fuel the buyer's journey: visit, engage, lead, opportunity, closed won

We focus on activating form engagement within journey experiences and human conversations as mid-funnel result drivers
  • We have a mathematical understanding of cross-channel synergies based on advanced omnichannel tracking
  • Aggressive middle and bottom-of-funnel measurement and management to focus on ROI
  • We have found KPIs and reporting that unify sales and marketing and increase collaboration
B2B assets and content syndication

Milestone can help with the full range of B2B assets and content syndication

  • Websites
  • Landing pages
  • Email
  • Blogs
  • White papers and ebooks
  • Webinars
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