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What is pillar content?

Pillar content is basically an SEO strategy to structure content on your website. Consider a long substantial piece of information of your business that is broken into different sections or topics (to mention the different aspects of your business) using different pieces and materials such as social posts, blog posts, photos and videos to grip your audience through the length of the content. Consider the pillar as the body of your content with different sections and pieces added to it to emphasize what's on offer and add to the flavor of the content. The body of the content should be evergreen and the foundation of your business or the main topic, and the pieces of content or topic clusters with its elements should paint the perfect picture for readers and potential customers.
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