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What is schema markup?

Schema markup is an advanced SEO approach as it gives search engines context of the website content (as it is semantic vocabulary categorized on Schema.org), and in turn, paves way for the content to be displayed as rich results on SERPs. In 2011, the Big Four search engines at that point - Google, Yahoo, Bing and Yandex - collaborated to create Schema.org in order to classify and categorize entities online in the form of microdata or tags which came to be known as schema markup.
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