What voice search is used most?

Current trends indicate that voice search is witnessing exponential growth in adoption. While over 27% of the global online population are using voice search on mobile, researchers claim that 58% of the US population had performed a local business search using voice on mobiles. Also, 75% of smart speaker users perform voice search for local businesses every week and 53% of users do it daily. The top uses of voice search are:

• Quick facts
• Weather forecast & news
• Research products or services
• Ask for directions
• Play music or stream videos
• Place order online
• Make reservations in restaurants or cab service

Current trends indicate that voice search is being increasingly used to look for local businesses and shopping. 2 out of 3 top voice search types are related to shopping. If you have a location-based business, you should optimize for voice search by focusing on voice-optimized content that triggers featured snippets.