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Lauren Polinsky

Lauren Polinsky

Lauren Polinsky, a Director of Solutions with Milestone Marketing, has more than a decade of digital marketing experience. Her digital marketing career is rooted in SEO, with 10 years of focus on content and technical opportunities with various enterprise websites. While she got her start managing the content and conversion of a large eCommerce website, her focus has been creating and managing Hospitality marketing initiatives for small and enterprise businesses.
 
Over the years she has driven a plethora of successful marketing campaigns for eCommerce, Financial, Healthcare, and Automotive marketing companies. She's adept at working with every level of marketer to create thriving omni-channel campaigns boosting awareness and ROAS across all segments, particularly with Weddings, SMERF, and FIT travelers.

Speaker Profile

  • Why select Lauren as a speaker?

    Lauren has a knack with presenting ideas that speak to all marketing expertise levels. Her particular background allows her to break down complicated digital topics into digestable subjects that are relevant to the day-to-day efforts throughout a company. From working with technical development teams to implement a new site architecture to executives who demand insights into the bottom line, Lauren can explain the value of digital marketing in meaningful ways for each audience.

    What do audiences like about her speaking?

    Audiences enjoy Lauren's presentations because they include data-backed results and actionable insights. These presentations are more than just pretty pictures and lots of words, they're engaging opportunities that prove that together, SEO-based websites and marketing campaigns can drive the most ROI for any business.

    An experienced speaker

    Lauren brings a unique viewpoint to speaking on digital marketing topics, having experience in-house, at agencies, and working with small, medium, and enterprise businesses. She has spoken at many focused on travel, search engines, analytics and content marketing including Digital Summits Dallas and Denver, Pubcon, and Moz Local.
  • Topics related to Digital trends

    • Omni Channel marketing strategies
    • Customer journey & the impact on search

    Topics related to Search (Basic to advance)

    • Site architecture & technical SEO
    • Search friendly development and promotion
    • Fundamentals of content writing for search engines
    • Content marketing on a Dime
    • Ranking for topics, not keywords
    • Ways to measure ROI

    Topics related to Local Search

    • Local search ranking factors
    • Up-close with GMB
    • Local tips & tricks for hotels

    Topics related for Developers

    • Duplicate content and 301 redirects

    Topics related to Paid Search

    • Winning from the start - getting Ad copy right
    • The audience, not keyword, Marketing
    • SEM includes SEO; how to use SEO for maximum ROAS
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