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  • Drive More Purchases with Digital Marketing Solutions for Your Store

Retail Industry Challenges

More Customers Research Online and Buy in Person or Have Delivered

An average shopper now starts their research online comparing products, price points, and value before stepping into a store. Building a compelling digital experience and website experience is getting crucial to engage shoppers at the top of the buying journey.

Listing Higher in Search Engine Page Results

With a leap of digital disruption and intense competition, it is getting difficult for retailers to list higher in search engine performance. Retailers need to use schemas, provide product descriptions, local listing pages, and search engine optimized pages to stand out.

Need for Providing Fresh Informational Content

Gone are the days of websites and products with overfocus on keywords. In the age where consumers start online, retailers need to focus on providing informational content which answers the questions they are looking out for BEFORE they decide what to buy.

Measuring Omnichannel Marketing Performance with a Single Tool

As businesses continue to reach out to consumers in multiple channels--organic, local SEO, email, social media, and paid media it's becoming a need to measure ROI and effectiveness of channel performance.
Organic Search and Local drive 69% of website traffic-Milestone Research

Local and Organic Search drive 70% of website revenue-Milestone Research

Local search drives 22.6% of website traffic with a high engagement of 3.93 page views per session

Organic Search, Local Search, Referral, and Paid Search (direct excluded) drive 89.4% of page view share-Milestone Research

If your website takes 2 extra seconds to load, bounce rates increase by 50%-Millimetric

Hospitality Industry Solution Stack

Milestone CMS

Create a rich digital experience and targeted pages for your store's products, offerings, and promotions built for search engine optimization with an SEO-first CMS.

Milestone Local

Give a comprehensive, rich, and accurate SEO-powered local experience to customers that convert.

Milestone Schema Manager

Enable search engines to find and show your products and offerings to potential customers with structured data and advanced schemas.

Milestone Digital Media Advertising

Targeted pay-per-click, display, remarketing, and omnichannel marketing campaigns.

Milestone FAQ Manager

Curate and add frequently asked questions your consumers are asking and publish to website, Google My Business, and voice assistants.

Milestone AMP

Build high-performance mobile pages with industry-leading AMP (accelerated mobile pages)  

Milestone Analytics

Measure ROI and effectiveness of 360-degree digital marketing channels--website, local, mobile, social, and paid search. 

Milestone Insights

Analyze your content strategy, competitive intelligence, and the impact of SEO strategies. 

How it works

Milestone retail solutions help search engines to showcase your website by helping them understand your website content with structured data and entity relationships. Google algorithms rank retail businesses on the parameters of E-A-T expertise, authority, and trust. Our award-winning SEO product and services team will ensure your store stands out, ranks higher, and has more visibility and higher click-through rates by customers.
 
Milestone solutions are designed to give a rich digital experience that converts. We ensure you provide a holistic experience spread across the website, mobile, social, and local. 75% of people who conduct a local search on their smartphone visit a related business within 24 hours. We ensure you have a strong local presence to drive customers to your store. We understand your need to monitor your marketing efforts to take data-driven decisions. Our data analytics and insights platform will provide your entire digital marketing performance across channels to measure and grow.

Benefits

Surge in Store Visits and Revenue

Technology-powered retail solution that will drive search visibility, see a potential 20-30% gain in organic clicks and stand out from the competition with the best SEO-first content management system, schema markups, and FAQs.

Rank Higher in Local Searches

Be the business that comes up in "[Stores] near me" searches. Provide accurate listing information in Google My Business, data aggregators, and map applications. Create feature-loaded store location pages with a rich experience in Local 3-Pack and knowledge cards.

Craft a Beautiful Digital Experience for Customers Buying Journey

Get a beautifully designed brand experience with an SEO-friendly website which boost your retail business and brand presence. Get leading-edge technology that helps customers find you from multiple search engines, devices, and voice assistants-Alexa, Google, and Siri.

Measure Omnichannel Campaigns

Understand your customers and measure digital marketing performance across channels - website, local, mobile, social, and paid search. Our omnichannel programs will give you 360-degree coverage—be it SEO, PPC or sophisticated paid media advertisements.

What clients say about us

"Partnering with Milestone resulted in an immediate boost in our overall organic visibility. The inclusion of schema definitely draws more clicks, and we've experienced huge increases in new users and best of all high-quality leads. Milestone also made the process easy; our dedicated representative is always on top of our account. They even help with numerous SEO aspects beyond schema like technical SEO and content generation. Thanks, Milestone!"

"The revenue generated from the website increased substantially year after year. The return on investment has been the highest among all channels."

"Milestone's knowledge is really top notch! They are extremely quick at completing any requests. They really seem to appreciate us as a customer."

Ask our experts

Why is Local SEO important for retail business?

Research conducted by Google found 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours. Local SEO helps you optimize your content and store location pages to inform and attract local searchers.

How do you rank in the Local 3-Pack for retail stores?

We would recommend optimizing your store pages for mobile, include relevant content, complete your Google My Business profile, secure positive reviews, add photos, make sure your name, address, and phone are complete, accurate, and consistent, and use advanced schemas.

How does Milestone CMS drive a surge in revenue and leads for retailers?

Milestone’s CMS offers advanced SEO technology built into the platform that drives an immediate increase in revenue and leads from the website. The faster speed, AMP, schemas, indexability, and crawlability of the website results in a better organic search presence leading to an increase in revenue and leads for retailers by close to 25%.

What’s the importance of FAQs for retailers?

Every search query online is a question, and every search result is an answer. An FAQ (frequently asked question) is a medium for retailers to answer queries of their customers about the products and services offers. And answering consumer questions will boost your search engine performance. Unlike community forums, Q&As, FAQs have a single business answer and no crowdsourced answers. FAQs on your website and best answers will increase your site visibility in zero position on the SERPs.

How does schema markup help search engines find your retail business content?

Schema is semantic vocabulary or code that is added into the HTML of your website. This code helps search engines understand and differentiate your content. Schema markup helps search engines understand who your target audience would be and delivers the most relevant results to the query.  As defined by search engines Google, Yahoo, Bing, and Yandex, schema types are arranged in a hierarchal structure and to date, there are 818 Types, 1326 Properties, and 289 Enumeration values in the schema dictionary or vocabulary.   Check out the schemas that apply for your retail business with properties and descriptions in https://schema.org/Store

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