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Social Media Content Marketing Strategy

Your social content is part of an omnichannel marketing strategy so you control your business message everywhere. Our experienced team creates engaging content that speaks to your audience, highlights the trends, and inspires awareness of your business. It's important to be in front of your community with content that resonates and is liked and shared. Let Milestone create a social media marketing calendar that gets you in front of your target audience with the right content, at the right time, in the channels that matter to your business.
Social media content your customers want to share

Social media content your customers want to share

We start by understanding your business, your target audience, and the personas of your customer base. With this information, we research which social media channels are most relevant for your business and trending topics that would be of interest to your audience. We do ongoing research to ensure that we are capturing the major trends for your target market and staying in the conversation.
  • Trending topics based on your needs and your profile
  • Ongoing research to adjust as trends change
Your strategic roadmap social media content calendar

Your strategic roadmap, social media content calendar

As part of our social media marketing service, we create a calendar for proactive and ongoing content. This includes content creation, images, videos, and specials and promotions across blogs and all social channels, including Facebook, Twitter, Instagram and YouTube.
  • Ongoing content calendar
  • Content creation, images, trending topics and promotions
Creating content across your social landscape

Creating content across your social landscape

We use expert writers to curate social marketing ideas and generate authoritative content that is posted across all your channels.
  • Content focuses on local events in the market and trending topics that are relevant to your target customers and segments.
  • Content on informational topics or evergreen ideas.
Control your business message, social profile, and Google local optimization

Control your business message, social profile, and Google local optimization

Social media is critical for interacting with customers and a key element that impacts organic search rankings for businesses. We create custom designs and content for your social media pages and profiles on channels, like Google+, Facebook, Twitter, YouTube, Instagram, and Pinterest.
  • Convey your brand message through relevant content that resonates with your audience.
  • Leverage social media to drive ideas, products, and information into your website that search engines find valuable.
Drive social engagement Social media contests

Drive social engagement Social media contests

Multi-channel contests and sweepstakes drive social engagement and interest to your business. We develop campaigns to target audiences to interact with your business and perpetuate the sharing and liking of the business information.
  • Award-winning Facebook and social media contests with innovative designs, rich content, and execution.
Social posting and scheduling, create content in a single dashboard

Social posting and scheduling, create content in a single dashboard

Milestone social media services include access to our social platform with easy posting, scheduling, and performance reporting. Create a content calendar, collaborate with teams, manage content workflow and approvals, post to all social media channels, and analyze performance and engagement from a single dashboard.
  • Publishing, scheduling, and drafting
  • Tasking and collaboration tools
  • Central marketing calendar
  • Archive messages
  • Facebook tagging in messages
  • Simultaneous unique message broadcasting
  • Photo sharing directly to channels
  • Workflow with moderation
  • Assign tasks
  • Engagement reporting
  • Detailed analytics & ROI measurement
  • Group, profile and post-level reporting
  • Team reporting
  • Advanced publishing permissions
  • Custom URL tracking
  • Feature controls
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