Five Pillars of Analytics Setup
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Architecture & setup
Ensure accurate data collection with a robust analytics framework. Milestone's experts design a well-defined architecture to capture critical data elements for in-depth analysis, optimizing your decision-making process.- Build a solid analytics foundation.
- Enable configurations for accurate data capture.
- Prevent missing critical data elements.
- Align architecture with business goals.
- Ensure comprehensive data analysis readiness.
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Tracking
Align your tracking implementation with business goals for precise ROI measurement. Milestone reviews KPIs and recommends conversions, goals, and events to track digital marketing success effectively.- Map tracking to business objectives.
- Identify and implement critical KPIs.
- Configure events for conversion tracking.
- Measure hard and soft conversions.
- Optimize tracking for actionable insights.
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Measurement
Measure ROI accurately with UTM tags and custom metrics. Milestone reviews channel groupings, UTMs, and channel attribution to ensure data clarity and actionable insights for all marketing channels.- Implement channel-specific UTM tags.
- Analyze channel groupings and attributions.
- Measure non-default business metrics.
- Customize dimensions for business goals.
- Follow best practices for accurate reporting.
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Health
Ensure data accuracy for reliable insights. Milestone identifies and resolves tracking issues, providing trustworthy data that empowers you to make informed decisions confidently.- Detect and fix tracking errors.
- Ensure data collection accuracy.
- Validate tracking implementation integrity.
- Maintain trustworthy analytics health.
- Empower data-driven decision-making.
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Data analysis & business insights
Unlock growth opportunities with actionable insights. Milestone analyzes website data across channels, devices, and user behaviors, delivering a comprehensive report with strategies to enhance performance.- Analyze traffic by channel and device.
- Gain insights into user demographics.
- Identify top-performing pages.
- Understand digital marketing effectiveness.
- Receive tailored growth strategies.