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Popular Presentations from ENGAGE 2018

2018 was another record year for Milestone ENGAGE. Our conference in Santa Clara featured prominent thought leaders and luminaries from the worlds of digital marketing and hospitality. With presentations from Google, Yelp and incredible keynotes by entrepreneur and author Chip Conely and Greg Sterling of the LSA, our audience once again was able to get critical takeaways for their 2019 planning.
 

Keynote: PEAK - How Great Companies Get Their Mojo from Maslow | Chip Conley
What motivates your employees? How do you drive success? Unleash everyone's hidden genius? Learn first-hand how to leverage everyone's personal motivations to foster better relationships and create a more profitable culture.
 
 
 

Keynote: Consumer trends impacting digital marketing | Benu Aggarwal
What are the trends and technologies that will impact your digital marketing strategies for the rest of 2018 and 2019? What do you need to prepare for now?
 
 
 

Keynote: Top local trends in 2018 and beyond | Greg Sterling
Where is local search headed? What are the key trends you need to pay close attention to in order to benefit? Hear from the experts.
 
 
 

Keynote: Yelp: The power behind maps | John Caroll, Yelp
Did you know that whenever you use Siri or a host of other mapping systems, the data is driven by Yelp? Learn how you can benefit.
 
 
 

Enabling your website for next generation search & consumer experience (Driving engagement through personalization & UX)
Effective website design goes far beyond a beautiful website. Learn the techniques and best practices needed to drive engagement by leveraging user experience and planning content personalization, right from the start.
 
 
 

Understanding GMB
What is Google My Business? Why is it important for a location-based business to be listed? How do you maximize the opportunity? Get the answer to these questions directly from the folks at GMB!
 
 
 

Mobile on steroids: from responsive to engagement-centric mobile
What is "mobile first?" What is the relationship between PWA, AMP and your mobile site? Learn how technology can drive engagement in a mobile world.
 
 
 

Segmentation & personalization driving higher ROI in paid media
Learn through a detailed case-study how audience segmentation and content personalization can yield higher return on investment on your paid marketing.
 
 
 

Case studies in omnichannel marketing
Real-life case studies on omnichannel approach to marketing. See first hand how the strategies were created and how they led to results.
 
 
 

Using data analytics & competitive insights to drive returns on digital marketing
See a hands-on case study on how Milestone worked with Marriott to create a multi-channel analytics solution fro thousands of locations across the country.
 
 
 

The new fundamentals for SEO
How do you use on-page and off-page SEO in the modern, voice-search world? How do they work in sync with each other?
 
 
 

Milestone Technology Sneak Peek
How do you stay ahead of the competition in digital? What metrics do you need to focus on in order to not only compete, but to win?
 
 
 

 
 

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