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5: Analytics - Measure the impact of your local efforts and reinvent to do better

Local marketing is not set in stone and measuring the impact of your local presence on search is vital to take the next strategic steps. That said tracking website leads and revenue is not the only objective but tracking the entire customer journey from the Awareness, Exploration, Consideration, and Conversion phases are crucial to create a holistic local marketing strategy.
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5: Analytics - Measure the impact of your local efforts and reinvent to do better
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