Paid Search and Digital Media Advertising Solutions
Pay-per-Click advertising, known as paid search marketing, is search engine promotion where your ad shows on the top or side of the results page labeled "Ad." These ads show up when people search for things that are relevant to your business. You only pay when the consumer clicks on your ad.
Milestone utilizes state-of-the-art technology to track confirmed conversions and phone activity generated by PPC campaigns. Key elements of our hospitality marketing success include using our hotel industry background to select keywords, define geo-targeting, and direct ongoing campaigns. Our PPC for hotels
strategy drives a significant return on investment for our clients.
In 90% of cases, we drive paid search traffic to Milestone-managed websites. One of our strategies is to build dedicated landing pages on websites. Landing pages are optimized for the campaigns they are built for, with clear call-to-action and messaging. This helps us achieve a high ROI on paid search campaigns, averaging over 20X.