Milestone's fifth generation Brand and Lodging Association Website Content Management System is a state-of-the-art content management tool that is targeted to the lodging and travel industry. The online marketing tool helps brands and lodging association groups develop complete website solutions and strategies for their organizations.
The tool is developed to be modular from the ground up so that it allows several degrees of flexibility to the organization depending on their needs and requirements. The solution is targeted mainly to brands and associations who want to create corporate portals and have the flexibility to add and remove franchisees and member websites on the portal on the fly with relative ease. In addition to extremely flexible website architecture, the portal solution is developed to be search engine friendly from the ground up and has several Web 2.0 features integrated into the solution. The solution comes with several modules, the key ones being:
Consumer Website - main website
Corporate Website - corporate information
Brand Admin Panel - manage all content for the entire website
User Admin Panel - each user can be provided an admin panel to upload the content, and manage their section of the website (the content does not go live until the Brand Moderator approves the content).
Galexi™ is Milestone's state-of-the-art Content Management System that allows businesses to rapidly deploy and manage websites for their members with great ease at a fraction of the cost of existing systems in the market today. The system is offered as a hosted solution that does not require major hardware or software installations and can be accessed from any computer.
Develop and manage large chain websites and hospitality portals easily
Drive higher revenue - search engine friendly and Web 2.0 enabled
Higher functionality and ease of use, higher revenue and returns at significantly lower cost than comparable platforms
Scalable - scale from one website to several hundred websites
Enables collaboration between franchisors and franchisees - reduces cost of maintenance significantly while maintaining security
First platform of its kind targeted at mid-small size travel and hospitality brands and associations
Galexi ™ Applications -
Galexi™ system can easily be configured for multiple applications. The system is ideal for brands and chains in hospitality and restaurant industry, CVBs and Lodging Association portal platforms, Corporate Intranets, independent websites, and brand administered microsites.
Front End Modular Architecture -
Galexi Architecture is defined for complete flexibility to target multiple applications. At the main front end level, the architecture provides the ability to customize different levels of navigation. The system offers a resource library that can be segmented by type of information and acts like a central repository. Web 2.0 and social media modules such as online video, blogs, user generated content, advanced maps (mash-ups) can be added with relative ease.
Galexi™ Marketing Features
Enables each brand and group to customize to their branding and image