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Benu Aggarwal

Benu Aggarwal

Hospitality marketing Expert - Benu Aggarwal Benu Aggarwal, founder and president of Milestone Internet Marketing, is an expert in Internet marketing strategies for the travel industry. Milestone, an award-winning Internet marketing firm, is a cutting-edge, interactive agency providing complete Internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 1000 clients worldwide, including major hotel brands and premier resorts. Leading a team of Internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.
Benu has penned several articles on search engine marketing, has written the Internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating "can do" attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction.
Benu's speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation-wide conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.
Why Select Benu as your conference speaker? Find out more.
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Past Speaking Engagement - Presentations

  • Schema and RDF – Secret Weapon for Your Website Architecture – SES New York 2013
  • Schema 201: Real World Markup For Success – SMX West 2013
  • Hardcore Local Strategies – SES Chicago 2012
  • Schema 201: Real World Markup For Success - SMX East 2012
  • Semantic Search: SCHEMAs and CMS - SES San Francisco 2012
  • Schema & Authorship: 1 Year Later - SMX Advanced Seattle 2012
  • SO/LO/MO: Local Myth Buster - Local Optimization Facts Proven or Debunked - SES New York 2012
  • SEOmoz Webinar: Google Places - Do's, Don'ts, and Best Practices - 2012
  • Local + Social: The Future of Promotions - SES San Diego, SES San Francisco, SES Chicago - '11
  • Local Search Tactics - SMX West - '11
  • Top 10 Proven Online Strategies & Tools for Driving Revenue - AAHOA - '11
  • SIG Internet: How Social Media is Changing the Rules of Marketing - TiE - '11
  • PPC or SEO? The Ultimate Search marketing Battle - SES San Francisco '10
  • Local Search Ranking Factors - SES Chicago '10
  • Advanced Paid Search Tactics - SES New York '10
  • Internet Marketing and Social Media - AAHOA '10
  • Updates on Social Media Optimization - SES New York
  • SEO deployment and Information Architecture - Pubcon South
  • Duplicate Content and URL SES San Jose, Chicago
  • Maximizing SEP Returns with User Generated Content - SES San Jose
  • Enhanced Listings - SMX New York
  • Geo-targeting / day-parting SMX New York
  • Winning From The Start: Getting Ad Copy Right on Tuesday SMX Advance
  • Video & Image Search SMX West
  • Why Local is Different? SES (Local in LA)
  • Images and Maps SES New York
  • Enhanced Listings - SMX New York
  • Maps API - Maps: They're Not Just for Driving Any More?
  • Tracking Travel Conversions
  • Pack Your Tool Bag; Blog, Video, Map, UGC

Past Events

Conferences and Organization focused on search

  • Search Engine Strategies New York, San Jose, Chicago
  • Search Engine Strategies Local
  • Search Marketing Expo (SMX) Advance, West, East
  • Search Marketing Travel

Conferences Focused on Lodging Industry

  • AAHOA (National and Regional Seminars Over 20 +)
  • AHLA (Pushing your profit seminar series)
  • Eye for Travel
  • Best Western Conference

Articles and Books Written

Interviews Done / Given

What do attendees say?

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