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Benu Aggarwal

Benu Aggarwal, founder and president of Milestone Internet Marketing, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Why Select Benu as your conference speaker? Find out more.

 

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Past Speaking Engagement - Presentations 2008, 2007

• Updates on Social Media Optimization - SES New York 2009
• SEO deployment and Information Architecture - Pubcon South 2009
• Duplicate Content and URL SES San Jose, Chicago
• Maximizing SEP Returns with User Generated Content - SES San Jose
• Enhanced Listings - SMX New York
• Geo-targeting / day-parting SMX New York
• Winning From The Start: Getting Ad Copy Right on Tuesday SMX Advance
• Video & Image Search SMX West
• Why Local is Different? SES (Local in LA)
• Images and Maps SES New York
• Enhanced Listings - SMX New York
• Maps API - Maps: Theyre Not Just for Driving Any More?
• Tracking Travel Conversions
• Pack Your Tool Bag; Blog, Video, Map, UGC

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Past Events

Conferences and Organization focused on search

• Search Engine Strategies New York, San Jose, Chicago -2008
• Search Engine Strategies Local
• Search Marketing Expo (SMX) Advance, West, East
• Search Marketing Travel

Conferences Focused on Lodging Industry

• AAHOA (National and Regional Seminars Over 20 +)
• AHLA (Pushing your profit seminar series)
• Eye for Travel
• Best Western Conference

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Articles and Books Written

• Hotels to HTML
• 2009 Online Marketing Predictions
• Hotelier's Top Internet Marketing Resolutions For 2008
• Impact of Local Search
• Are You Blogging Yet? Blogging for Lodging
• Top 10 Electronic Marketing Must Dos
• GMs eCommerce Checklist
• 2007 Internet Marketing Must Dos and Web 2.0 for the Adventurous
  (PDF Version )
• Milestone Top 10 SEO Tips
• Are You Social Networking?
• Distibution Channel Revenue Management
  (November, 2005 - 77kb )
• Are you driving a fast car with no wheels?
  (Published In Annual Buyers Guide by the California Lodging Industry Association )
• Hits On The Web, Put Heads In Beds!
  (Published By AAHOA Hospitality)
  
• Independent and Successful - What Makes the Difference?
  (Published By AAHOA Hospitality - 700kb)
• The 21st Century Traveler - New Trends in Hotel Hospitality
  (Published By AAHOA Hospitality - 800kb)
• The Front Office - Converting Services to Tanglible Sales
  (Published By AAHOA Hospitality - 600kb)
  
• Front Desk Follies - How to Ensure That Your Property is Well Represented
  (Published By AAHOA Hospitality - 300kb)

 

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