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We help you set up your analytics to identify insights from your marketing campaigns. This also helps identify interdependencies and helps you get the most from every marketing campaign. Some of the ways we help you take data-driven decisions include:
If you are looking for a single dashboard with integrated view of marketing performance across all channels, please visit Milestone Analytics
E-commerce tracking implementation will provide you with valuable insights into your customer journey. Track consumer behavior -- see the products your customers engage with, identify drop off points and more and optimize your sales funnel, reduce bounce rate and maximize conversions.
Having product level revenue and transactions data, you would identify the non-performing products and plan strategies, such as offering discounts or optimizing the website content to increase conversions.
Effective ecommerce tracking can help you improve landing page messaging, content and promotions for better ROI.
As a performance marketer, you want to maximize the ROI from every marketing campaign. Measuring the performance of each campaign is not enough. We help you identify interdependencies between different marketing channels to help you make data-driven decisions for optimizing your landing pages, ad messaging and more.