Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten. Rather, expand your hotel search engine optimization efforts to include other key hotel Internet marketing strategies to further enhance your search ranking.

In recent years, search engines, especially Google, have modified their search algorithm to include several other key factors, and search visibility success has become a lot more complex. Search Engine Watch recently published an article¹sharing a few on-site optimization factors that can affect your online success, and here's our dissection of their list and includes:

• Keyword placement vs. frequency on your hotel's website
• Keywords and website content quality relative to hotels
• Keyword meaning vs. specific words
• Semantic search and hospitality industry trends
• User experience just as important as keywords

To read the full keyword optimization article, click here.

ABOUT MILESTONE

For more than 18 years, Milestone Internet Marketing has been a pioneer and provider of internet marketing solutions, including hotel website designs, responsive site, custom content creation, hotel social media and content marketing, and local and organic digital marketing for worldwide clients across multiple industries. With offices in Santa Clara and Chicago, Milestone offers cutting-edge strategies and products for hotels, resorts, brands, restaurants, spas, management companies and businesses around the world. At the forefront of innovation to achieve phenomenal return on investment for clients, our hotel websites, search engine optimization and promotions,hotel social media strategies, and hotel Internet marketing tools have garnered numerous awards across many disciplines. Milestone was named one of Silicon Valley's fastest growing award-winning hotel internet marketing companies for 2013 by the Silicon Valley Business Journal and ranked #4155 in Inc. Magazine's 2014 list of 5000 fastest growing private companies in America. For more information on Milestone's services and products, please visit us at www.milestoneinternet.com.