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Digital Media Marketing & Paid Advertising That Drive Results

Fuel your omnichannel strategy and performance with digital media advertising. Reach, engage, and convert audiences with holistic digital media across paid search, programmatic display, social media, native advertising, and vertical solutions, like metasearch and Amazon.
 
From global enterprises to start ups, over the last two decades we have helped businesses grow across a broad range of B2C and B2B industries. Milestone's unique approach leverages omnichannel perspective across the digital user journey. Our proprietary platform harnesses these in-depth insights to deliver targeted solutions with more clear attribution and high ROI results.
 
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Our winning approach to delivering best-in-class digital strategy and impactful results.

Marketing strategy with goal-centered methodology

Our focus is to drive results for your business through digital advertising. As your partner, we focus on performance by deploying a digital media strategy with just the right marketing mix that is cost-effective, measurable, also brand specific.

Data-driven audience targeting

Unlike traditional advertising, our digital strategy is grounded on an in-depth understanding of your ideal target audience. From potential customer persona development to industry-best segmentation techniques, we target and reach your precise target audience.  

Full-service digital channel expertise

For more than 20-years, we have seen how digital channels have changed and evolved. We have grown with them. We stay current with changing trends and processes. Whether you need to increase conversions, expand your content marketing and engagement, or boost brand awareness and target reach, we can help you with digital media advertising. Our digital media and internet advertising services will give you the results you need across social networks such as Facebook ads and YouTube. We utilize your ad spend efficiently and effectively. 

Efficient and dynamic budget management

We seamlessly optimize budgets and shift allocations with proprietary processes. While treating your budget like our own, we do everything to maximize return and ensure that every dollar is used with maximum impact for your digital campaign.

Omnichannel marketing strategy

Being a software and services partner means we understand every step of a user's digital journey. We are experts at measuring and deriving insights from each channel interaction, providing you a full view of your target audience and user intent.

Digital media analytics and reporting infrastructure

Our success is underpinned by robust processes and automated reporting of digital media analytics across digital platforms. Harnessing our powerful Milestone Presence Cloud dashboard, we report on the KPIs most meaningful to your business and deliver data and insights at scale.

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Ask our experts

How do I measure digital marketing ROI?

Looking at digital marketing ROI as Revenue vs your Digital Marketing investment is a common, though short-sighted view of ROI. To measure it more strategically and holistically, include indirect revenue impacted by digital marketing (e.g. offline conversions) as well as indirect costs like technology fees.

How long does it take to see digital advertising results?

Digital advertising results will take time based on industry, campaign strategy (awareness vs. conversion), site experience, competition and other factors. But remember, digital marketing is a marathon. Not a race. For best results, it is important to take time for gathering learnings. These can act as benchmarks to guide improving results over time.

Which marketing channel should get the most budget?

Strive for a budget allocation that prioritizes most important strategies and areas with biggest impact. Channels with best ROI typically get the most budget. However, an ideal channel mix balances quantitative goals (e.g. Revenue, ROI) with qualitative business objectives (e.g. new customer acquisition).

What attribution is best for digital marketing?

Of the 4 most common attribution models – last touch, position based, linear, data driven – the best model depends on your goals. Each one weighs performance differently. No matter the attribution, the total digital marketing impact will be the same. However, with testing, you can see which digital marketing attribution model aligns best with the user journey stage that is most strategic for you.

What are the benefits of social media marketing for my company?

Social media has changed the way your consumers communicate with your business.  Being readily accessible to your customers – and your prospective clients through many social media channels helps develop relationships. When relationships are developed it can actually help them make the decision to buy your product or service. Paid social media marketing is a great way to get in front of your audience and ahead of your competitors.

Is content marketing a part of digital marketing?

Content marketing is a piece of the digital marketing strategy. Any information, conveyed across any medium, is a piece of the content marketing puzzle. From videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, to webinars and much more.

A great content marketing strategy is to focus on the consumer’s needs first and provide helpful information. This free information helps build trust and communication that leads to a purchase or sale.

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