• Drive Discovery, Experience, Engagement, and Conversion Across Digital Patient Journey

Impact

Achieving a 52% Increase in Google Business Profile Actions for a Healthcare Company

Delivering a 23% Increase in Overall Website Organic Searches for a Healthcare Company

Driving a 17% Increase in Overall Leads from a Healthcare Company Website

Healthcare Industry Challenges

Enable Search Engines to Find Your Healthcare Organization

Healthcare facilities often struggle to rank in the search engines despite good marketing content. It is because search engines cannot understand your website content without structured data and schema markups.

Answer Your Patients Most Frequently Questions

Over 62% of smartphone owners are using their mobile devices to search for health information. Curate, monitor and publish Frequently Asked Questions and best answers across your website and multiple channels.

Having a Strong Local Presence

Growing need for patients to get treatment from a local healthcare facility. As a healthcare provider you need local people to find your content and select your facilities and services.

Reputation of Facility Is Important for Selection

A bad reputation of healthcare facility significantly hurts your search engine rankings and reduces chances of patients to select your healthcare facility over others for treatment.
77% of patients use search engines prior to scheduling a visit

44% of patients who research hospitals on a mobile device scheduled an appointment

Medical practices who post blogs experience a 55% increase in traffic to their website and are around 13 times more likely to see ROI

- HubSpot

Healthcare Industry Solution Stack

Milestone Schema Manager

Use structured data and schema markup to rapidly increase organic traffic

Milestone FAQ Manager

Next-generation FAQ and voice search optimization technology

Milestone CMS

Fastest and only SEO-first content management system in the market

Milestone Local and Reviews

Scalable and most comprehensive SEO-powered local solution

Milestone Analytics

Measure ROI of digital marketing efforts across channels-website, local, mobile, social, and paid search

Milestone Insights

Analyse competitive business intelligence and impact of SEO strategies

How it works

Milestone provides a holistic digital experience for the healthcare industry. We are experts at combining omnichannel marketing needs with the power of our platform to support patient acquisition and retention. Milestone healthcare solutions help search engines find your healthcare professionals, services, facility, and content by helping them understand your website content with error free advanced structured data and entity relationships.

Google algorithms rank healthcare facilities on the parameters of E-E-A-T experience, expertise, authority, and trust. Our award-winning SEO product and services team will ensure your healthcare facility stands out in the parameters, rank higher and have more visibility and click through rates by your potential patients. 

Milestone solution is designed to optimize all your digital assets; website, mobile experience, social or checking your online reputation. 

We ensure you have a strong local presence to drive the patient searching for healthcare facilities "near me." We understand your need to monitor your marketing efforts to make data driven decisions. 

Our real-time data analytics platform will report on your entire digital marketing performance across channels in a single accurate tool to enable you to measure and scale.

What clients say about us

"Partnering with Milestone resulted in an immediate boost in our overall organic visibility. The inclusion of schema definitely draws more clicks, and we've experienced huge increases in new users and best of all high-quality leads. Milestone also made the process easy; our dedicated representative is always on top of our account. They even help with numerous SEO aspects beyond schema like technical SEO and content generation. Thanks, Milestone!"

"The revenue generated from the website increased substantially year after year. The return on investment has been the highest among all channels."

"Milestone's knowledge is really top notch! They are extremely quick at completing any requests. They really seem to appreciate us as a customer."

Ask our experts

What does Local SEO mean for healthcare?

Local SEO means you optimize your healthcare content and facility location pages to attract local searchers. Good local SEO is critical because 76% of people searching on mobile phones, outside the house, and using terms like "near me" purchase within 24 hours, according to Google.

How should Healthcare leverage Google’s Local 3 pack?

Optimize your site for mobile, include relevant content, complete your Google My Business profile, secure positive reviews, add photos, make sure your name, address, and phone are complete, accurate, and consistent, and use advanced schemas to add information and context.

How does schema markup help search engines find your healthcare content?

Schemas are basically a set of types, and each type has its set of properties. As defined by search engines Google, Yahoo, Bing, and Yandex, schema types are arranged in a hierarchal structure and till date, there are 818 Types, 1326 Properties, and 289 Enumeration values in the schema dictionary or vocabulary. 

You can use a schema tagging system in place to monitor published schema and having impact reporting for your business to assess the difference schemas are making on your website in terms of rich result growth and SERP saturation is as important as taking the first step of publishing schemas on your website. 

What kind of data analytics can you expect from Milestone Analytics?

The Milestone Analytics platform will provide you with complete performance reports depending on the services you have purchased. 

The platform includes business KPIs (revenue, ADR, etc.), website analytics, social channel performance, paid media performance, reviews, and other digital channels into a single, easy-to-use, actionable dashboard. Our unique customer journey analytics feature lets you measure the impact of investments across multiple channels, so you can optimize marketing spend. Platform provides support for single-location or multi-location businesses.

What does FAQ mean for healthcare?

An FAQ (frequently asked question) is a medium for hospitals, clinics, and physicians to answer queries of their customers about the symptom, therapy and treatment offered. The entity authors the question and answer to preclude the customer from being misled or misinformed and, in the process, builds trust. Unlike community forums, Q&As, FAQs have a single answer and no alternate answers. FAQs on your website and best answers will increase your site visibility in zero position on the SERPs.

Does FAQ help healthcare with voice search performance?

Yes, FAQs help with long-tail topics and FAQ schema helps your healthcare website address the requirements of Google’s BERT algorithm, which focuses on picking up conversational and relatable content that directly answers a question online.

Why does Milestone CMS drive an immediate increase in revenue and leads from healthcare website?

Milestone’s CMS offers advanced SEO technology built into the platform that drives an immediate increase in revenue and leads from the website. The faster speed, AMP, schemas, indexability, and crawlability of the website results in better organic search presence.