ROI & Analytics To Track Results
The beauty of Internet marketing is that the results can be tracked, which lets our clients determine the effectiveness of campaigns. In order to track ROI, it is highly recommended that hotels track website results and phone call activity generated from their Internet marketing efforts. The most important element of ROI tracking is easy access to reporting tools and readily available data interpretation.
Milestone provides access to our dashboard, which offers clients ongoing accessibility to their ROI tracking reports, CMS, blog CMS, site analytics, and email marketing. Furthermore, you can also view the status of other marketing initiatives and services performed on the website.
Client Dashboard One of Milestone's biggest differentiator is 24 x 7 access to the tracking and ROI reports through the client dashboard screen. These reports are available at no extra cost, unlike most of our competitors. The client dashboard is a single interface for return on investment tracking as well as site management. The dashboard also provides access to reporting tools that show promotion activity being conducted on the website. Key reports and tools through the dashboard include:
- ROI Tracking - website tracking, PhoneWizard, group RFP tracking, and ROI summary report
- Website Tools - status of website development and promotion activity
- Website Content Management System (CMS) – easy to use WYSIWYG content editor
- Login into other website tools such as PPC management, email marketing management, eCalendar, surveys, eSpecials module, blog site, eBuzz Connect™, MediaConnect360™, Naptune™, etc.
Performance Reviews In addition to 24 x 7 access to all client reports and tools, Milestone conducts periodic client review calls to discuss the performance of the website and the steps being taken to enhance performance. This results in closing a complete loop for marketing campaigns and enhances the effectiveness.