Saturate the search engine results page with your brand
Use your social presence and social media saturation to drive placement in search results.
Establish a relationship with the consumer
Establish a 1-1 relationship to drive direct feedback on marketing messages.
Become an expert in your local market
Make your expertise known by providing advice through blog posts, tweets, Facebook posts, etc.
Stay in front of search algorithm changes
Gain exposure and traffic when social media conversations rank in real time search