Personas and keyword strategy
Building campaigns based on exact targetsOur campaigns begin by defining the personas for the target audience and identifying the key markets that will be most beneficial for our client. Through a combination of best practices, research, and competitor analysis, we determine a list of highly-relevant, brand and regional-specific target keywords.
- Target users at multiple buying levels for strong brand awareness and audience
- Different match types and negative keywords attain the right traffic
- Keyword lists evolve as we identify new areas of opportunity
- Keyword performance monitoring to manage keyword usage