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Display Marketing & Advertising

 
Augment traditional "search-based" advertising campaigns when consumers are not actively "searching." A programmatic campaign can strengthen existing paid and organic strategies by ensuring that your business is in the consumer consideration set. Programmatic display lets you target specific users that match the persona and profile of the target customer base of the client.
 
Adara & Sojern

Adara & Sojern

Target users that matter
Leverage the power of behavioral display advertising on Adara and Sojern networks for your campaign. Target messages to users based on web browsing behavior, profiles, and interests.
  • Leverage data on over 300M+ unique profiles from leading brands
  • Perform precise audience targeting.
  • We have observed over 16X return on ad spend from Adara and 7X ROI from Sojern
 
Google Display Network

Google Display Network

Topics, interests and consumers
Target specific topics and interests on Google Display Network personalized to each individual business based on location, amenities, key demographics, and needs. Milestone chooses from a list of targeting options that best fits the business, including:
  • Age
  • Gender
  • Parental status
  • Household income tier
  • Website topics (hotels, travel, spas, weddings, golf etc.)
 
Remarketing and RLSA (Remarketing Lists for Search Ads)

Remarketing

Bring visitors back to your site
Remarketing and RLSA (Remarketing Lists for Search Ads) at the business level helps you recapture visitors who visited your website but did not convert. We flag visitors to the website who did not book and display a banner ad for the specific business they viewed on sites which are a part of the Google Display Network.
  • Combine text ads and remarketing techniques for maximum results
 
Vertical-specific ads

Vertical-specific ads

Your vertical message where it matters most
Milestone also recommends budgeting for banner ad placements across vertically-focused sites like TripAdvisor, Kayak, and Priceline.
 
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