Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within the geographic boundary of the user to match local intent, considering that half of all searches carried out online have local intent. Data suggests that 46% of all searches online are local and 72% of customers that carried out a local search visited a store within 5 miles.Milestone has created a holistic and comprehensive Local framework that takes businesses through the entire customer journey, leaving no stone unturned.