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Agenda: November 12, 2020 | 8:00 AM - 2:30 PM PST

8:00 - 8:30 am
Keynote: 7 Steps to Digital Transformation in 2021
Speaker: Benu Aggarwal, Milestone Inc.
Milestone President Benu Aggarwal presents insights and framework for planning and accelerating your digital transformation to capture post-pandemic opportunities and grow your digital market share.
8:30 - 9:20 am
Measuring Site User Experience in 2021 and Getting Speed and Core Web Vitals Right
Speaker: Bartosz Góralewicz, Onely | Vikas Sheth, Milestone Inc.
Core Web Vitals are how Google measures the digital user experience on a website. In this session, we will share what are the critical components of core vitals, how it impacts user experience, and how to implement them on your website.
9:20 - 9:50 am
Website Strategies that Connect to Your Customers
Speaker: Anil Aggarwal, Milestone Inc. | Shawn Paley, Marriott International
Learn about website technologies to connect with your customers and drive engagement and revenue. We will share case studies of how major brands pivoted their website strategies to gain significant competitive advantage.
10 Mins
10:00 - 10:30 am
Everything You Need to Know About Entities and Schemas, and How It Improves SEO Performance
Speaker: Samson Koletkar, Milestone Inc. | Allison Click, Sprinkles Cupcakes
All modern search engines use schemas to understand your content, index it, and match it with relevant search queries. Learn more about schemas and how they help increase visibility through case studies that demonstrate the schema best practices.
10:30 - 11:00 pm
Innovation Showcase; a Peek at the Future Innovations from Milestone
Speaker: Ritika Chugh, Milestone Inc. | Erik Newton, Milestone Inc.
Get a peek into the power and opportunities our next-generation digital marketing platform brings to online marketers.
11:00 - 11:30 am
New Opportunities for Local Search Optimization
Speaker: Benu Aggarwal, Milestone Inc. | Sam Khandelwal, Milestone Inc.
Over 50% of search queries are demonstrating local intent. Learn about the Local Marketing Framework: A 5-step guide for your business to be relevant and prominent on search.
10 Mins
11:40 - 12:30 pm
Enterprise SEO: How Large Organizations Are Leveraging the Power of SEO
Speaker: Bill Hunt, Back Azimuth | Tushar Prabhu, Milestone Inc.
As your SEO matures you need to align and operationalize your workflows. Learn from leading experts the skills and technology you need to scale your enterprise SEO to the next level.
12:30 - 12:50 pm
Case Studies and Customer Success Stories
Speaker: Dev Kurbur, Milestone Inc.
Real-life case studies on innovative digital marketing techniques. See firsthand the strategies that led to significant results.
10 Mins
1:00 - 2:10 pm
Post-Pandemic Digital Transformation Customer Presentations
Speaker: Theo Holloway, Remington Hotels | Stephen Fitzgerald, G6 Hospitality | Jeanne Hussin, Evergreen Home Loans | Josue Reyes, Groupe Renault | Brenda Arndt, U.S. Bank | Punnyatowa Ghosh, VMware, Inc.
Hear stories of digital leaders across Automotive, Banking, B2B Technology, Restaurants, Healthcare, and Hospitality and how they are driving digital transformation.
2:10 -2:20 pm
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